Unlocking New Sales Channel Potential
Unlock New Sales Potential with VPS
Dealer Group Affinity Schemes are an untapped growth channel, offering dealer groups the opportunity to present multi-brand value propositions to local businesses and valued retail customers. These schemes allow dealer groups to market directly to defined Affinity groups, unlocking a pipeline of new customers who are loyal, retail-focused, and primed for long-term engagement. With VPS's proven platform and expertise, dealer groups can effortlessly deploy Affinity schemes, drive incremental sales, and create enduring customer relationships—all while accessing lucrative aftersales opportunities.
A Seamless Multi-Brand Solution
For dealer groups representing multiple brands, Affinity schemes are a unique way to consolidate their offerings into a single, streamlined proposition. By creating bespoke schemes for local businesses and high value customers, dealer groups can deliver tailored discounts and benefits, presenting a compelling value proposition that stands out in the market.
The VPS platform is designed to make this process simple and effective. With fully customisable systems, dealer groups can represent their brands cohesively while highlighting the unique strengths of each. Whether it's highlighting eco-friendly EVs, efficient hybrid vehicles, or family-friendly SUVs, our platform ensures each brand’s identity shines, all within a unified and professional framework.
Building Long-Term Value
One of the greatest advantages of Affinity schemes is their ability to build customer relationships that extend beyond the initial sale. Because Affinity customers are, at their core, retail buyers, they represent opportunities for multiple purchases over several years.
Dealer groups can leverage these relationships to drive:
Fast, Low-Cost Deployment
With VPS, deploying a dealer group Affinity scheme is quick, efficient, and cost-effective. Our platform is designed for rapid setup, and our expertise ensures every detail is handled smoothly. Best of all, our performance-based fee model means there are no significant upfront costs—dealer groups only pay a small commission on each sale made through the scheme which is already built into the price of the new car.
A Strategic Growth Opportunity
Affinity schemes are an unrivalled opportunity for dealer groups to expand their reach, drive new sales, and build lasting customer relationships. With VPS as your partner, you gain more than just a system—you gain a strategic advantage that turns potential into performance.
The VPS Advantage for Dealer Groups
With over 22 years of experience, VPS has perfected the art of delivering dealer group Affinity schemes that are both powerful and easy to manage. Our platforms do more than offer software—they provide comprehensive solutions that takes the complexity out of running powerful sales schemes.
Here’s how the VPS system works for dealer groups:
1. Customised Dealer Portals
Each scheme is fully branded and tailored to your dealership group, showcasing multi-brand offerings with a professional, cohesive look. From vehicle configurators to live chat, every element is designed to create a seamless customer journey.
2. Targeted Engagement
Our platform enables dealer groups to market directly to local businesses and loyal customers, using secure, GDPR-compliant tools to reach Affinity group members with precision. Whether it’s via dedicated email campaigns or dynamic web portals, VPS ensures your message reaches the right audience.
3. Integrated Tools for Success
Our system includes a suite of advanced tools to simplify management and enhance customer experience, including:
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Secure customer access controls
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Finance calculators
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Virtual showrooms and vehicle comparison features
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Lead distribution to your chosen dealerships
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Real-time pricing, special offers, and eligibility checks
4. Unrivalled Support
VPS takes the pain out of deploying Affinity schemes by managing updates, data integration, and customer support on your behalf. From pricing changes to ongoing promotion, our team ensures your scheme runs smoothly with minimal dealer group manpower.
Repeat Purchase
Establishing trust with affinity customers makes them more likely to return when it’s time to upgrade their vehicle.
Aftersales Revenue
These customers bring ongoing servicing and maintenance opportunities, strengthening your dealership's profitability over the long term.
Loyalty to the Group
By delivering a consistent, high-quality experience across brands, dealer groups can foster loyalty not just to a single marque, but to the group as a whole.