Unlocking Incremental Growth for OEMs

What Are Affinity Schemes and Why Do They Matter?

Affinity schemes are transformative sales programs that offer exclusive terms to defined groups, such as employees of large corporations, public sector workers, or members of professional associations. These schemes are a powerful yet underutilised channel for manufacturers, providing a pathway to reach untapped markets while preserving retail sales integrity.

As a more flexible alternative to Company Cars and Salary Sacrifice, Affinity schemes have the potential to become a comparable force in the automotive industry. By creating a controlled, targeted, and measurable sales opportunity, these programs enable manufacturers to unlock incremental sales with minimal disruption to existing operations. With the right execution, Affinity can be a game-changer for brands looking to grow smarter and faster.

How Affinity Schemes Deliver Incremental Sales

Affinity schemes work by targeting niche audiences who are highly receptive to offers tied to their affiliations or employment and want more flexible alternatives to traditional company car and salary sacrifice schemes. This ensures focused engagement and a high conversion rate while adding significant volume to annual sales—potentially increasing totals by up to 10%. Critically, these sales channels complement retail strategies, delivering controlled growth without cannibalising existing sales.

For manufacturers, the beauty of Affinity schemes lies in their ability to engage new customers without requiring heavy investment in traditional advertising or marketing channels. It’s an intelligent approach to growth, driven by precision and supported by data.

How VPS Affinity Can Help

How VPS Makes Affinity Schemes Effortless for OEMs

With over 22 years of experience, VPS has mastered the art of delivering Affinity schemes that are seamless, scalable, and tailored to the unique needs of each manufacturer. Our end-to-end solution integrates every element of an Affinity program, ensuring a frictionless experience for both OEMs and customers. Here’s how we do it:

Each affinity program is delivered through a fully branded, OEM-specific portal designed to provide a premium user experience. Key features include:

Customised Branding: Every platform reflects the OEM’s brand identity with bespoke styling, imagery, and themes.

Secure Customer Access: Personalised dashboards ensure only eligible users can access the scheme, with robust access controls.

Dynamic Tools: A suite of tools, including vehicle configurators, finance calculators, and special offer displays, creates an engaging and informative journey.

Virtual Showroom: Customers can explore vehicles in detail, compare models, and submit enquiries to their local dealer for immediate assistance.

Our backend systems are designed to integrate seamlessly with OEM processes while providing full control and transparency. Features include:

Real-Time Integration: Connect directly with OEM systems for up-to-date pricing, discounts, and inventory management.

Dashboard Views: A quick-access dashboard provides an at-a-glance view of performance metrics, enabling data-driven decision-making.

Order and Enquiry Management: Easily manage leads, customer enquiries, and orders from a centralised platform.

Content Management: Affinity pricing, special offers, images, and branded documents can all be uploaded with minimal effort.

Analytics and Reporting: Comprehensive reporting tools deliver insights into program performance, helping to refine strategies and drive success.

At VPS, we go beyond software to offer hands-on support that ensures the success of every affinity scheme:

Proactive Promotion: From launching campaigns to onboarding partners, we handle the heavy lifting to maximise visibility and participation.

Continuous Updates: Pricing, discounts, images, and other critical data are always current, with our team managing all updates.

Customer Support: Dedicated support channels provide customers and dealerships with a seamless experience, from enquiries to order fulfilment.

Security is paramount, and our systems are built to meet the highest standards:

GDPR Compliance: Full adherence to data protection regulations ensures peace of mind.

Data Encryption and Cloud Backups: All data is securely encrypted, with regular backups to protect against loss.

Secure Infrastructure: HTTPS protocols, penetration testing, and virus protection safeguard the system against threats.

Website Experience

The Client System

Unmatched Support Services

Advanced Security Standards

Affinity as a Scalable Growth Channel

The scalability and precision of Affinity schemes make them one of the most promising growth opportunities in the automotive industry. By tapping into highly targeted audiences—whether it’s employees of multinational corporations or public-sector workers—OEMs can open a new sales channel with minimal effort and investment. VPS’s expertise and seamless integrations make it easy for manufacturers to launch these programs quickly and effectively, with no upfront costs and performance-based fees.

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