As consumer habits shift and traditional sales channels feel the squeeze, manufacturers are rethinking how they reach new customers. One opportunity that’s often underused - but packed with potential - is Affinity. At VPS, we see Affinity not as a “nice-to-have,” but as a valuable, scalable sales channel. With the right approach, Affinity schemes can drive up to 10% additional sales every year - without taking anything away from retail performance. That’s why we’re heading

With salary sacrifice schemes expected to play a significant role in employee benefits in 2025, as reported by Fleet News, it’s clear that employers are looking for smarter, more sustainable ways to support staff mobility, particularly when it comes to electric vehicles (EVs). But while salary sacrifice remains a good option, it isn’t the only route to better employee access to vehicles.

Q1 2025 Key Statistics: 128% rise in VPS Affinity sales year on year. Over £35 million in sales revenue generated for OEM clients....