The UK automotive market is facing a pivotal moment. In April 2025, new car registrations fell by 10.4% compared to the same period in 2024, with only 120,331 units registered, according to the SMMT. This decline, driven by a challenging economic climate, wavering consumer confidence, and the end of Vehicle Excise Duty (VED) exemptions for EVs, paints a clear picture: traditional sales channels alone can no longer carry the weight of OEM targets.

As consumer habits shift and traditional sales channels feel the squeeze, manufacturers are rethinking how they reach new customers. One opportunity that’s often underused - but packed with potential - is Affinity. At VPS, we see Affinity not as a “nice-to-have,” but as a valuable, scalable sales channel. With the right approach, Affinity schemes can drive up to 10% additional sales every year - without taking anything away from retail performance. That’s why we’re heading

With salary sacrifice schemes expected to play a significant role in employee benefits in 2025, as reported by Fleet News, it’s clear that employers are looking for smarter, more sustainable ways to support staff mobility, particularly when it comes to electric vehicles (EVs). But while salary sacrifice remains a good option, it isn’t the only route to better employee access to vehicles.