VPS Powers Into 2025 With Huge Growth in Affinity Sales

Q1 2025 Key Statistics:

• 128% rise in VPS Affinity sales year on year.

• Over £35 million in sales revenue generated for OEM clients.

• c.£225,000 in Affinity scheme bonus payments paid out to participating dealers.

  
  
  
  

Q1 2025 has seen VPS deliver its strongest quarter to date, with affinity scheme performance growing by a remarkable 128% year-on-year.

This uplift is more than just a number—it’s a direct result of the trust our clients place in us, the strength of our OEM partnerships, and the focus we continue to place on compliance, customer experience and smart scheme management.

In the first three months of the year, we’ve already generated over £35 million in vehicle sales revenue for our clients, while dealer bonus payments have exceeded £225,000—putting us firmly on track to deliver £1 million in incremental payments to participating dealers via VPS Affinity schemes in 2025.

We're not just about growth—we’re about control too. This quarter saw not only an increase in scheme authorisations but also a proportional rise in rejection rates, underscoring our commitment to protecting the integrity of each scheme and ensuring benefits are delivered to the right people, in the right way.

And we’re just getting started.

Q2 brings the launch of our next-generation VPS Affinity platform—designed to enhance the customer journey, streamline dealer engagement and drive even stronger results.

If you're an OEM looking to accelerate sales through a partner that delivers value with clarity, compliance and pace—now’s the time to talk to VPS.

We’re ready when you are.